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| Blackpink's Jennie, Oh My Girl's Arin, and Blackpink's Jisoo are the top leading girl group members in Brand Reputation ranking this January. (Photo from Amino Apps, Blackpink Official Pinterest, and Arin Pics Twitter) |
[Asia News Communication = Reporter Reakkana] The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members! The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 535 girl group members using big data collected from December 17, 2020, to January 17, 2021.
BLACKPINK’s Jennie held onto her spot at the top of the list with a brand reputation index of 2,855,331 for January. High-ranking phrases in her keyword analysis included “YouTube,” “SOLO,” and “Instagram,” while her highest-ranking related terms included “open,” “sexy,” and “alluring.” Jennie’s positivity-negativity analysis revealed a score of 72.55 percent positive reactions.
Oh My Girl’s Arin rose to second place in the rankings with a brand reputation index of 2,415,960, marking an 18.07 percent increase in her score since December. Finally, BLACKPINK’s Jisoo came in at a close third after enjoying a 41.11 percent rise in her brand reputation index, which came out to 2,405,932 for January.
