2024년 03월 28일 목요일
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Cloud kitchens gain traction in Indonesia as pandemic drives demand

[서울=아시아뉴스통신] 레악카나기자 송고시간 2021-09-25 03:25

Workers from different food businesses preparing food delivery orders at an Everplate cloud kitchen in South Jakarta. (Photo by= Nivell Rayda)
 
[Asia News = Reporter Reakkana] JAKARTA: The COVID-19 pandemic was raging when Nurul Fauzia decided to open her own food business in December last year selling pastries and puddings. She needed to supplement her income after her pilot husband had his salary reduced, CNA reported. Operating from her home in Jakarta’s neighbouring city Tangerang, Zia’s Pastries proved to be a hit with customers, with dozens of online orders coming her way every day.  
                                           
 But despite her efforts to promote her business on social media, there was little room to grow. The main problem was that her house – located on a small road 20km from the heart of Jakarta – was out of reach for many people. But renting space within the city of Jakarta is pricey, as another food entrepreneur Edwin Hartanto found out.
                                
 Eventually they found a solution to their problem: renting a space at a cloud kitchen. The market for these spaces has been on the rise in Indonesia since the pandemic began. Cloud kitchens operate by renting spaces to multiple food businesses which offer meals made for delivery and takeaways. This greatly reduces the amount of space required, allowing brands to operate in an area as tiny as 6 sqm.



 

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