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| Even before their debut, HYBE’s new girl group NewJeans has already made K-pop history! (Photo from NYLON) |
[Asia News = Reporter Reakkana] NewJeans is a brand new five-member girl group launched by ADOR, the sub-label of HYBE led by former SM Entertainment creative director Min Hee Jin. Last week, the group unexpectedly unveiled their debut music video for their first title track "Attention" without warning, and they have continued to release music videos for their second title track "Hype Boy " and their B-side "Hurt" in the following days.
On July 28, ADOR officially broadcast that as of July 27, NewJeans' upcoming self-titled debut EP has exceeded 444,000 stock pre-orders—and it managed to achieve that figure in just four days. With this amazing total, NewJeans set a new record for the highest number of stock pre-orders reach by any girl group's debut album in history. The number of stock pre-orders is the amount of album stock created prior to an album's release. The figure is the estimated demand calculated using different factors, including how many albums have been pre-ordered by fans.
NewJeans' first EP will be released online on August 1st, and the music video for their third and final title track "Cookie" will be released on the same day. The physical version of the EP will be released a week later, on August 8. Congratulations to NewJeans on their new record!
