|BTS, Im Young Woong, and Blackpink are the leading singers for January Brand Reputation Ranking. (Photo from BWV Pinterest, Asia Artist Award, and Bangtan Boys Pinterest)|
[Asia News Communication = Reporter Reakkana] The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers! The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from December 24, 2020, to January 24, 2021.
BTS successfully defended their position at the top of the list with a brand reputation index of 17,265,853, marking a 22.20 percent rise in their score since last month. Trot singer Im Young Woong similarly held onto his spot in second place with a brand reputation index of 10,836,785, marking a modest 2.49 percent increase in his score since December.
Finally, BLACKPINK also maintained their position in third place with a brand reputation index of 9,249,888 for January, marking a 15.63 percent rise in their score since last month.